Dum-Dums
This iconic lollipop brand had a lot to celebrate after being around for 100 years– so we introduced them on TikTok to properly mark the event. With a branded effect, and content surrounding our birthday and favorite flavors, the campaign inspired nostalgia and endless flavor debates.
Agency: Young & Laramore
A Century of Sweetness
TikTok
We simultaneously established ourselves on the platform while announcing our birthday and encouraging people to sound off about their favorite flavors. We hopped in on trends, inspired nostalgia, and caused flavor fights.
I played a crucial role in concepting and producing the videos, while also being on constant trend watch and helping plan the content schedule.
Joyscroll all of our videos here.
Branded Effect
We created a filter to help people truly become their favorite flavor. Our effect jumped to the top 1% of all branded effects on the platform.
Choosing Flavorites
After encouraging America to vote for their flavorite on our website, we revealed the winner and people had a lot to say about it.
And the winner is…
Keeping the conversations going
After seeing how Cotton Candy celebrated its win, we imagined how the runner ups would react.
Results
15.3 M+
Social Impressions
369%
Avg MoM follower growth
+151%
Weekly Avg. Website Visitors
Credits
Trevor Williams: ECD
Zac Neulieb: CD
Baker Wright: AD
Caterina DeSantis: AD intern
Nick Beussink: CW
Taylor DeVault: Social Media & Influencer Strategist
The fun continues @realdumdums