The Beautiful Thinkers Project
Podcast Season VI: Saturated
I worked at industry speed, with founder Carolyn Hadlock, to help create the 6th season of The Beautiful Thinkers Podcast (IU Edition). I conceptualized the season theme “Saturated” with my team and led the branding efforts to bring the season to life. I was responsible for creation and direction of all of the physical and digital assets that were used to promote each episode throughout the season.
Season Manifesto
Another shooting?! How can I donate? What did the president tweet!? I should delete Twitter. She got her butt done!? My body is not enough. A wildfire!? How can I help reduce climate change? What’s he wearing?! I can’t afford that. You pour a glass of rosé or spark one up to escape it all.
From the minute you wake up, till the minute you shut your eyes at night content comes at you at hyper speed. At some point you find yourself vicariously living your life through the people you see on your screen. Each day, 338.77 million terabytes of content are created. To put it in perspective, it would take us 2.3 years to process a daily amount of data.
The reality is - we're saturated.
lead writer: Mina Denny
read the full manifesto here.
Season Teaser
music by Natalie Ingalls
Process and exploration
When trying to conceptualize saturation, my mind went to ink and its various movements and reactions with substrates. I wanted to capture saturation firsthand, then transform this analog process into an art direction that would be versatile digitally.
Season Launch
Our pre-event advertising included print and digital flyers, emails, and digital screens in the Media School.
and who doesn’t love a good sticker?
The Launch Party:
We launch the podcast season at The Media School with students and faculty in attendance.
for each episode drop, I created Instagram and LinkedIn content
Episode Rollout
