The Beautiful Thinkers Project

TBTP is a podcast and brand grounded in Beautiful Thinking. Our team developed Beautiful Thinking and brought the newest season, focused on guests from Scandinavia, to life.

Agency: Moden Agency

Season VII | Beautiful Thinking: Scandinavia

Before the season began, we established 9 principles and their visual representation as a way to guide the future of the podcast and brand.

Principles of Beautiful Thinking

Season VII

“We chose Scandinavia as our focus this season because they just seem to get it right when it comes to social, economic, political issues and of course design principles. We will be interviewing beautiful thinkers across disciplines and categories in the region who embody the ethos of Scandinavia.”

-Carolyn Hadlock, Founder/ President TBTP

Roster

This season’s impressive roster featured guests from Denmark, Norway, and Sweden.

Social

For each guest we created instagram story and feed assets to promote the release of each episode. They also each got a customized portrait using elements that are unique to their life and practice.